VR stands for 'Virtual Reality'. On the web that translates to an image that allows the viewer to interact with the image, viewing in 360 degrees. Imagine standing on a mark in the center of a room and slowly turing completely around.

There are several VR solutions for web applications. The three types of VR's I produce are QuicktimeVR, Quicktime Cubic VR and iPIX™. Each application has it's own pros and cons. The decision of which approach should be used depends on the subtlies of the location to be photographed.

iPIX™ Photography - An iPIX™ image is unlike any other picture. Viewing an iPIX™ image puts you in the center of the picture with the ability to rotate the view a full 360°. You can look up, down, left, right, as well as zoom in and out. An iPIX™ image consists of two hemispheric images that are seamed together to create an immersive whole.

Interactive content design and immersive imaging allow the viewer to explore and examine detailed virtual worlds using a computer and mouse, not cumbersome goggles, headsets or gloves.

QuickTime VR and Quicktime Cubic VR - Imagine placing yourself inside a cylinder. The Quicktime controller gives you the ability to interact with your field of vision. Zoom In and study a detail, Zoom Out and get a wider perspective. Pan around the entire 360 degrees of the field of view.

Apple's award-winning photorealistic cross-platform virtual reality technology that makes it possible to explore places as if you were really there. All major applications that play QuickTime movies can also play QuickTime VR movies.

Quicktime Cubic VR is similar to IPIX imagery in that the viewer can look up, down left and right within the image. At the intersection of commercial photography and new media technology, VR moves the photographic image from the flat, 2D world into a more immersive experience, complete with 3D imagery and interactive components.